Resound

Resound was hired by a dairy cooperative to revamp their outdated branding. The project, which started in December 2020 and is still ongoing, was initiated to modernise the cooperative's brand in time for their 60th anniversary. Resound conducted a six-hour branding workshop to establish the new tone, look, and values of the brand. They then created a six-month timeline for the development and implementation of the new branding. Resound designed a new logo, created a new website, a brand book, and a quick reference guide for the team. They continue to assist with marketing, including product photography, social media services, and website management. The cooperative invested about $50,000 in this partnership.

Resound was engaged by Stewardship, a financial services company, to help develop a brand image that would resonate with their community and reflect their identity. The project, which ran from January 2012 to January 2013, involved the creation of a full branding package. This included a branding handbook, logos, sonic sounds, color palettes, and images, as well as stories to support the branding pieces. The team also refreshed the company's website to align with the new branding. The company invested between $5,000 and $10,000 in this project.

The Tempe Chamber of Commerce hired Resound to create a promotional video showcasing their three main pillars: Advocacy, Connectivity, and Visibility. The goal was to promote these focal points through a storytelling tool to better communicate the chamber's role and functions. Resound's involvement in the project included questioning the script and vision and bringing the concept to life. The resultant video exceeded the chamber's expectations and effectively showcased the chamber's mission and work.