REQ

REQ was hired by SpyCloud, a company specializing in identity threat protection, to increase brand awareness, thought leadership exposure, and media coverage. Over a year-long project, REQ developed a comprehensive PR strategy encompassing traditional release tactics, active pitching, award review and submission, and rapid response opportunities. Their efforts helped SpyCloud increase its share of voice across key themes and focus media coverage on specific use cases, thereby expanding the brand's market perception from just account takeover prevention to a leader in the identity threat protection space.

In another project, REQ worked with a secure collaboration software platform to build brand awareness and secure broader market coverage. The team at REQ created thought leadership articles, press releases, and contributed to blog content, webinars, and speaking RFPs. They also secured spots and media mentions in online publications and speaking events, which aided in building the company's thought leadership platform. The engagement lasted from August 2021 to June 2025, and the client was satisfied with the increased brand visibility and market coverage.

Acuity International, a provider of process- and technology-driven critical services, engaged REQ for a range of services including communication strategy, media relations, content development, and SEO support. REQ's strategic guidance on communication aligned with Acuity's business goals and market positioning. They secured meaningful opportunities for thought leadership and brand exposure, and acted as a reliable partner in expanding Acuity's reach. REQ also produced high-quality sales enablement materials such as blog posts, use cases, datasheets, brochures, and website content, which drove more traffic to Acuity's website, resulting in increased lead generation and overall visibility.