THE REPUBLIK

THE REPUBLIK was hired by a quartz surfaces manufacturer in Canada for a variety of marketing services. The VP of Sales & Marketing stated that they were starting from scratch in terms of branding, ads, and marketing assets. The REPUBLIK had already been working with their U.S counterparts, making them a logical choice for their marketing needs in Canada. The services provided included website back-end fixes, creatives for ad campaigns, new product launches, and development of digital and print assets. The marketing team worked closely with the Account Executive and various team members from THE REPUBLIK.

Graybeard Distillery, a liquor company, engaged THE REPUBLIK in the development of their brand identity and marketing plan for their product, Bedlam Vodka. THE REPUBLIK helped develop the product's packaging and name, and also built the company's website and its content. They conducted a brand DNA session to understand the company's vision for the project and presented extensive market and branding research to guide the brand's direction. They also assisted in the company's participation in the Wine and Spirits Wholesalers of America (WSWA) Expo by producing a video for the competition. The project involved 6-9 individuals from THE REPUBLIK and cost around $250,000.

THE REPUBLIK was engaged by Triumph Boats, a recreational boat manufacturer, to increase brand awareness and differentiate the product. They were selected during an annual review, where they were compared to two other marketing firms. The scope of work was broad and included company branding, product design, advertising, viral marketing, catalog creation, photo shoots, and general marketing assistance. THE REPUBLIK essentially became the company's marketing arm, working closely with the management team at each step of the engagement. The REPUBLIK provided an Account Manager who coordinated the resources for each sub-project and worked closely with the company's General Manager.