Rep Cap

Rep Cap partnered with a professional association of HR technology professionals to address branding issues and improve market awareness. The company created a strategic roadmap for messaging, position, branding, and website design. They built a new website from scratch, optimized for SEO, and digitized the association’s quarterly magazine. Rep Cap also handled social media marketing, webinar marketing, and the creation of a weekly newsletter. They additionally ran a membership program and campaign, built a new media kit to promote ad sponsorship, and helped set up a podcast for members. The project, which was completed by a team of 6-7 people, cost between $55,000 and $60,000 and ran from January to July 2022.

The Louisiana Housing Corporation contracted Rep Cap for brand messaging and marketing, to improve their public image and understanding of the agency's work. Rep Cap interviewed program directors and key industry partners to develop a new brand identity. This included a new logo, a redesigned website with enhanced web copy, and a narrowed focus for each program under one organizational umbrella. The project, overseen by the owner and a brand strategist, started in January 2018 and is ongoing. To date, the agency has spent between $20,000 and $25,000, and anticipates the total cost to be close to $60,000.

Sharpen, an AI contact center solution provider, hired Rep Cap to revamp its outdated website and brand. The company wanted its messaging to reflect its modern low code no code solution. Rep Cap worked on messaging, brand/logo redesign, and creating new content on the site in parallel. The project was handled by the client director, web director, and a design team of approximately five people. The feedback emphasized the professionalism and collaboration of the Rep Cap team, as well as their ability to deliver on time and on budget.