Relequint

Relequint was hired by an advertising consulting firm to develop a content marketing strategy and establish a blog to enhance their inbound marketing efforts. The firm, which provides advisory services to B2B companies in the tech industry, sought to position itself as a thought leader in Appointment Setting and Outsourced Sales. Relequint was selected from a shortlist of HubSpot Marketing Partners with B2B content expertise based on their past clients, culture, team and content-driven "growth catalyst framework". The project involved identifying the firm's ideal audiences, creating a list of targeted topics and keywords, setting up a blog calendar to capture organic traffic, and writing articles based on provided prompts. The project team from Relequint included a Growth Strategy Expert, a team of specialists such as Content Writers, SEO and a coordinator, and the CEO. The client has expressed confidence in writing their own content following Relequint's guidelines.