REIKA

REIKA was hired by Menlo Research PTE LTD, an AI R&D studio, to create a cutting-edge brand and web presence for their AI Tech Lab. The project manager at Menlo found REIKA through a referral and chose them due to their proximity, budget-friendly pricing, and cultural fit. The project involved two main phases. In the first phase, REIKA was tasked with proposing 2-3 distinct visual direction concepts or high-level mood boards. After a direction was chosen, the second phase involved creating a corporate brand identity system for Menlo, which included logos and visual identity guidelines, color palettes and typography, visual language and pattern library, brand relationship guidelines, a website style guide, and marketing collateral templates. REIKA also had to consider future extensions like interior design guidelines, hardware design language, and video advertisement templates. The project was carried out by a team of 2-5 employees from REIKA. The client was pleased with the results, praising REIKA's work ethic and the quality of their deliverables.