ReelSmart Productions

ReelSmart Productions, under the name of Shoestring Videos, was engaged by Yoreevo, a real estate brokerage in New York, to create marketing videos to raise awareness about their services. The project involved shooting three short films, two of which were introductory videos explaining their business model and one was a client testimonial. Working closely with the co-founders, Shoestring Videos provided guidance throughout the process, suggesting ways to make the content more relatable and engaging. The project, which ran from September 2017 to June 2018, cost between $1,200-$1,500 and was successful in putting a face to the company and making a personal connection with potential clients.

Shoestring Videos also worked with an energy hardware technology company, creating explainer and promotional videos to showcase their new technology to the public and investors. The engagement involved creating multiple videos, including on-site filming to provide a comprehensive view of the company. The project, which ran from September 2014 to August 2018, was led by Keith, the owner of Shoestring Videos, and cost around $10,000. The videos effectively explained the company's technology and development cycles, aiding in their marketing efforts.

In addition, Shoestring Videos was hired by a non-profit arts and culture institution to capture video footage of an award ceremony. The goal was to produce high-quality archival footage of the event, particularly capturing a series of speeches. The vendor was selected after a brief Google search and the project was managed through email communication, with Shoestring Videos being highly responsive. The video successfully captured the essence of the award ceremony, meeting the client's goals.