RED UNIT
visit site- $5,000+
- 2 - 9 employees
- Edinburgh, Scotland
Founded in 2016, RED UNIT is a branding firm. The firm provides branding, graphic design, marketing strategy, and digital strategy and has a small team.
Client Insights
Industry Expertise
80%
20%
Client Size Distribution
Small Business (<$10M) 80%
Midmarket ($10M - $1B) 20%
Common Project Size
$10K-$49K 2 projects
Clients
This provider has not added their key clients.
Highlights from Recent Projects
RED UNIT was hired by Glasgow Taxis Limited, with the primary goal of improving and consolidating the company's market share. The selection of RED UNIT was based on the satisfactory results of previous collaborations. The project involved reaching out to overseas markets, data analysis to identify opportunities, and conducting focus group research to establish the company's strengths and weaknesses. Three key strategies were developed moving forward: customer retention, attracting a different market sector, and expanding business to business offerings. The collaboration was mainly with Cameron Couts & Thoranze Cheung from the RED UNIT team.
RED UNIT was engaged by Harris Tweed Hebrides, a textile manufacturing company, to review the Chinese market. The project involved conducting market research, which included image analysis, market review, and a general review of consumers in the Chinese market. The target market was manufacturers or distributors. Additionally, RED UNIT was tasked with checking price competitiveness in the market. Currently, they are developing digital sales collaterals for brand awareness and planning a visit to the manufacturing facility to create a 360-degree virtual tour. The collaboration involved four people from RED UNIT, including Cameron, a strategic partner. The engagement started in July 2021 and continues to date, with an investment of approximately $33,900.