Red Hot Penny
visit site- $5,000+
- 10 - 49 employees
- Wokingham, United Kingdom
Red Hot Penny provides original digital solutions for online brands. The team of fewer than 50 is located in London. They call themselves “online growth experts” and provide digital PR, social media, and creative content.
Client Insights
Industry Expertise
50%
50%
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0%
0%
0%
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Client Size Distribution
Small Business (<$10M) 30%
Midmarket ($10M - $1B) 60%
Enterprise (>$1B) 10%
Common Project Size
$10K-$49K 1 project
$50K-$199K 1 project
$200K-$999K 1 project
Clients
- M&S
Highlights from Recent Projects
Red Hot Penny was engaged by a womenswear brand to manage their PPC and SEO channels, with the goal of increasing online sales and leads. They were responsible for setting up, budgeting, and managing campaigns, both on-site and externally. They also provided site analysis, reviews, and recommendations for improvements. Red Hot Penny worked closely with the womenswear brand to ensure the SEO strategy met their expectations, effectively acting as an extension of their in-house team. The engagement began in November 2014 and is ongoing.
The Iver Make-up Academy hired Red Hot Penny to manage their SEO and social media presence. The goal was to increase visibility among schools and career advisors to attract more students. Red Hot Penny handled SEO, PR on social media platforms, and content creation, including interviews with tutors and graduates. They also coordinated with the academy's internal team to post daily social media updates. The partnership began in 2015 and is ongoing.
Red Hot Penny was hired by Harlequin FC to optimize their e-commerce site and develop a new marketing strategy. They focused on improving the site's performance and establishing key online metrics to guide their marketing efforts. The team at Red Hot Penny included an SEO expert, a creative expert, a key account lead, and several others. They worked closely with Harlequin FC, maintaining open lines of communication and centralizing project specifics through their lead. The project ran from March 2018 to March 2019.