Red Hot Penny
visit site- $5,000+
- 10 - 49 employees
- Wokingham, England
Red Hot Penny provides original digital solutions for online brands. The team of fewer than 50 is located in London. They call themselves “online growth experts” and provide digital PR, social media, and creative content.
Client Insights
Industry Expertise
50%
50%
Client Size Distribution
Small Business (<$10M) 30%
Midmarket ($10M - $1B) 60%
Enterprise (>$1B) 10%
Common Project Size
$10K-$49K 1 project
$50K-$199K 1 project
$200K-$999K 1 project
Clients
- M&S
Highlights from Recent Projects
Red Hot Penny was contracted by Harlequin FC to optimize their e-commerce platform and develop a new marketing strategy. The company had recently migrated to Magento 2 and sought Red Hot Penny's expertise in marketing to fully optimize the site. They set key online metrics and goals for the year and worked closely with Red Hot Penny's team, which included an SEO expert, a creative expert, and a key account lead. The partnership, which started in March 2018 and ended in March 2019, was initiated at a networking event.
Red Hot Penny was hired by a womenswear brand to help increase their online sales and leads through PPC and SEO channels. Red Hot Penny was responsible for setting up, budgeting, and managing the campaigns, both on-site and externally. They also provided analysis, website reviews, and recommendations for site improvement. The engagement, which started in November 2014, is still ongoing, with the womenswear company investing between $50,000 to $200,000 in Red Hot Penny's services.
The Iver Make-up Academy engaged Red Hot Penny to manage their SEO and social media, with the aim of increasing their visibility among schools and career advisors. Red Hot Penny also conducted PR on social media platforms like Facebook and Instagram, and created content through interviews with tutors and graduated students. They worked closely with the academy's internal team to ensure daily social media postings. The partnership, which began in 2015, is still ongoing, with the academy investing between $25,000–$50,000 a year.