Ready to Launch Research

Ready to Launch Research was hired by the San Leandro Public Library to identify service, communication, and facilities gaps. The research firm was selected for its cost-effective pricing, cultural fit, and unbiased approach. The scope of work involved conducting focus groups with library users and non-users, including culturally specific groups. The findings were synthesized into a strategic plan. The Library Director appreciated the team's ability to guide the research without any preconceived biases, leading to a comprehensive and insightful strategic plan.

In another project, a software company specializing in automating healthcare accreditation compliance engaged Ready to Launch Research to quantify the value provided to its customers. The research firm conducted ten 45-minute interviews with current customers, with deliverables including call recordings, a case study presentation, and quantitative data. The company chose Ready to Launch Research due to their high ratings, cost-effectiveness, and previous successful referral. The results were highly beneficial, providing valuable insights into the software's value proposition.

Novaalab, a wellness company specializing in red light therapy solutions, hired Ready to Launch Research for market research. The firm was tasked with recruiting and facilitating four focus groups to gather insights about customer preferences, needs, and content consumption habits. The research firm was chosen for its cost-effective pricing, cultural fit, and alignment with company values. The deliverables included detailed notes and summarized insights from the focus groups, which Novaalab then compiled into a comprehensive report. The project was a success, providing valuable insights to guide Novaalab's product innovation.