Reach Ecomm Inc.

Reach Ecomm Inc. was hired by Peace Love Mahjong, a lifestyle brand, to enhance their web presence and increase online sales. The firm focused on driving traffic to the site using a combination of SEO, Google Ads, Meta Ads, and other digital strategies. Their primary goal was to optimize the website by making it more user-friendly and conversion-focused, designed to optimally exhibit the Peace Love Mahjong brand and facilitate customer discovery and purchase of products. Reach Ecomm was also tasked with constructing a strategic and data-driven marketing plan to improve tracking and analytics.

Six to ten employees from Reach Ecomm Inc. undertook a comprehensive digital marketing strategy for Peace Love Mahjong. The extensive project entailed improving the brand's website, increasing qualified traffic, enhancing the organic search presence, and delivering significant e-commerce growth. Their responsibilities included website redesign, SEO implementation, Google Ads management, setting up a Meta and secondary paid-channel strategy, and conversion rate optimization. They also provided guidance for blogging, content creation, social media coaching, and evaluated potential expansion into Canada.

The six-month project aimed to create a more potent, conversion-focused website to increase visibility, optimize paid advertising, and establish efficient tracking and analytics system. The engagement with Reach Ecomm Inc. included weekly strategy meetings covering meaningful business metrics such as revenue, conversions, and ROAS, which were geared towards a competitive and scalable digital marketing system for the Peace Love Mahjong brand. The company appreciated Reach Ecomm's affordable pricing, cultural fit, and shared values, which complemented the successful completion of the project.