Raxo

Raxo was hired by Coloredge, a production house working with premier brands and retailers, to conduct a comprehensive brand refresh. The marketing manager of Coloredge sought to increase brand awareness and engagement, and double their web leads with the help of Raxo. The project encompassed the development of new mission, vision, and positioning statements, a website redesign, and the implementation of a new tone, voice, and collateral plan. Raxo also launched several email campaigns and social strategies, including video marketing for Coloredge. The teams from both companies worked closely together on this project. The collaboration led to an expansion of Coloredge's audience and a better understanding of what the company does and stands for. The project also resulted in a significant increase in web leads, meeting the initial goals set by Coloredge.