Raxo

Raxo was hired by Coloredge, a renowned production house, for a complete brand refresh. The project entailed developing a new mission, vision, and positioning statements, redesigning the website, implementing a new tone, voice, and collateral plan, and launching several email campaigns and social strategies, including video marketing. The goal was to enhance brand awareness and engagement, double web leads, and expand the audience's understanding of Coloredge's services. Raxo was chosen for this project because they had recently acquired a design team that Coloredge had previously worked with and were conveniently located in their office. The collaboration between Raxo's team of designers and developers and Coloredge is ongoing, with efforts dedicated to both new and pre-existing marketing initiatives.