rankfellas

Rankfellas collaborated with a media company to increase their visibility and drive conversion-based traffic. They initially conducted an audit and analysis of the company's properties, focusing on technical, on-site, and off-site factors. They then developed a strategy to gradually increase prominence with the target audience. On a monthly basis, they worked towards this goal and updated the plan quarterly as needed. They also worked on on-page conversion rate optimization and page-speed optimizations. The team helped improve tagging on different pages, ensured proper site maps were established, and set up pages for rich snippets. They also supported keyword selection, content recommendations, and helped gain relevant backlinks. The engagement, which started in April 2019, is ongoing and has cost between $25,000–$30,000 so far.

Another project involved Rankfellas providing SEO services to an online media company that had lost a significant portion of its organic traffic due to a recent Google algorithm update. Rankfellas conducted a comprehensive analysis of the website and developed a strategic technical plan for backlinking, page structure, and SEO copy guidelines. They also handled a directory architecture redesign to allow crawlers to evaluate more pages. The plan was then executed in collaboration with the client. The team's efforts have cost about $12,000–$13,000 since the start of 2020, and the engagement is ongoing.