Raising100x

Raising100x completed a comprehensive brand strategy and visual identity project for DSent Perfumes. The team of 2-5 employees was tasked with digital marketing, creative marketing, branding, and product shoot. They conducted market research and competitor analysis, defined target audience personas and brand voice, and developed a core brand positioning aligned with elegance, confidence, and individuality. They designed multiple logo concepts, finalized the brand logo with scalable usage formats, and created a comprehensive brand style guide including typography, color palette, iconography, and visual tone.

Raising100x also designed primary and secondary perfume packaging, worked on label design, box structure, and premium finishes. They delivered mockups and print-ready files for vendors. They planned and executed a full-scale product shoot, managing lighting, set design, props, and professional photography. The final output was optimized for use across web, social, and e-commerce platforms.

In addition, Raising100x developed a commercial ad film, creating the concept, scripting, storyboard creation, and moodboards. They managed cast selection, location scouting, and production planning. The full video production included directing, shooting, professional voiceover, music licensing, editing, motion graphics, and final mastering.

Furthermore, Raising100x designed launch campaign materials including Instagram creatives, stories, reels, posters, in-store displays, and brochures. They wrote taglines, copy, and CTA-based messaging for promotions. They also strategized the digital launch roadmap, provided creatives and video assets for ad campaigns, and consulted on influencer collaborations and distribution plans. The deliverables included the brand logo, brand guide, tone of voice, bottle and box design, print-ready files, 20-30 high-res images, 30s, 60s, and 15s cutdowns with VO and music, 15-20 social creatives, promotional posters, brochures, script, ad captions, social media copy, and taglines.

DSent Perfumes selected Raising100x over others due to their great culture fit, good value for cost, and aligned company values. They found Raising100x through a referral and the Clutch site.