Raine & Makin

Raine & Makin completed a rebranding project for Urban Camp Melbourne Cooperative, a nonprofit organization that hosts regional and rural primary school children for city experiences. The organization sought to refresh its 36-year-old brand. The project involved a brand discovery phase, which included comprehensive research, competitor analysis, and staff interviews. The team then explored new brand options, provided brand guidelines, and developed a new logo. They also proposed ideas for rolling out the new brand at the organization's venue and revamped the website. The company invested approximately $27,000 USD in the project, which ran from November 2019 to September 2020.

For an educational platform, Raine & Makin conducted a rebranding exercise. The company needed to revamp its brand to align with its value proposition and market position. Raine & Makin used intel gathered from the company's users, performed a market scan of competitors, and initiated the rebranding process. They also ensured the company's online collateral and digital presence matched the new brand's look and feel. The project, which cost around $35,000, ran from February to October 2020.