Raine & Makin

Raine & Makin worked with Urban Camp Melbourne Cooperative, a nonprofit organization that hosts regional and rural primary school children for city experiences. The organization sought Raine & Makin's expertise for a rebranding project. The project entailed research, brand discovery, competitor analysis, and the development of a new brand. The team provided the organization with three brand options, from which one was chosen and further refined. The final brand included a new logo, colors, text, font, key statements, and brand voice guidelines. Furthermore, Raine & Makin assisted in rolling out the new brand at the organization's venue and developing a new website. The engagement lasted from November 2019 to September 2020 and cost approximately $27,000 USD.

In the second project, Raine & Makin collaborated with an education management organization that needed assistance with rebranding. Using the information collected from the organization's users, Raine & Makin understood the organization's value proposition and carried out a market scan of its competitors. This information guided the rebranding process. The team also ensured that the organization's online collateral and digital presence were aligned with its desired look and feel. The project, which cost around $35,000, took place from February to October 2020.