Raine & Makin

Raine & Makin was contracted by Urban Camp Melbourne Cooperative, a non-profit organization based in Melbourne, to refresh their brand. The project was broken down into several phases, starting with a brand discovery phase that included research, interviews, and competitor analysis. The second phase involved the exploration of a new brand, where Raine & Makin provided three different options for the client to choose from. Adjustments were made based on the client's recommendations and the development of the new brand began. The final product included a new logo, modified colors, text, and font, key statements, and a guide for the brand voice. The team also looked at the client's website and provided creative oversight. The project lasted from November 2019 to September 2020 and cost approximately $27,000 USD.

In another project, Raine & Makin worked with an educational platform to rebrand their company. The team took the intel collected by the client through user feedback and used it to understand their value proposition. They conducted a market scan of competitors and pursued the rebranding process. Raine & Makin also ensured that the client's online collateral and digital presence matched their desired look and feel. The relaunch of the company was also handled by the team. The project lasted from February to October 2020 and cost around $35,000.