RAD Creatives | Corporate and B2B Branding
visit site- $5,000+
- 2 - 9 employees
- Quezon City, Philippines
Client Insights
Industry Expertise
35%
10%
10%
10%
10%
10%
5%
5%
5%
Client Size Distribution
Small Business (<$10M) 10%
Midmarket ($10M - $1B) 70%
Enterprise (>$1B) 20%
Common Project Size
<$10K 1 project
Clients
This provider has not added their key clients.
Highlights from Recent Projects
RAD Creatives was hired by a restaurant chain owner in Metro Manila, Philippines, to develop a new brand identity for their upcoming Mediterranean restaurant concept. The goal was to create a fresh and appealing brand for the local market. RAD was selected due to their clear, versatile, and approachable design style. The team at RAD prioritized understanding the brand's strategy and personality before delving into design work. They conducted a brand workshop to clarify the company's objectives and vision for the restaurant. The final brand strategy positioned the restaurant, Babaghanoosh, in a way that was distinct from competitors. The team identified that many diners found Mediterranean restaurants intimidating due to unfamiliarity with the cuisine. As a result, RAD designed a brand identity that was approachable, casual, and fun, aiming to make Babaghanoosh a place where Filipinos would feel comfortable dining. The restaurant chain owner worked directly with RAD's brand strategist and designers.