Raak Creative

Raak Creative was contracted by Southern Phone, the largest telecommunications company in regional Australia, for a complete business rebranding. The project involved the development of a new style guide, brand positioning, and execution assistance. The team at Raak was involved from the concept stage, helping to create brand positioning, statements, and assets. They also built a website around the chosen brand position and worked on the execution side, including all print and digital development. The project was complex as it targeted three distinct markets. The collaboration was daily at the height of the project, and later reduced to weekly meetings. The collaboration started in 2014 and is ongoing, with Southern Phone repeatedly engaging Raak for new branding concepts.

A hardware supplier company engaged Raak Creative for branding, marketing, and development services. The company was expanding and needed to create online and offline collateral for marketing and campaigns. They also required the development of a standard online shop for fully assembled modular kitchens. Raak provided web development services, from website wireframing and design to implementation. They also assisted with brand development promotion. The project commenced in February 2017 and is still in progress.

McKean McGregor, a real estate and livestock agency, collaborated with Raak Creative for web design and branding. The company's main challenge was to tap into the residential property market while operating purely in the livestock space. Raak was instrumental in creating a brand that was classy, long-lasting, and provided a strong point of difference in the market. The project, which started in June 2014, involved the creation of brochures, signboards, and weekly ads. Raak also helped streamline systems, making the process more efficient and cost-effective. The collaboration is ongoing and continues to grow stronger over time.