Raak Creative

Raak Creative undertook a rebranding project for Southern Phone, the largest telecommunications company in regional Australia. The company needed a complete rebrand, including a new style guide and brand positioning. Raak was involved from the concept stage, assisting with brand positioning, statements, and brand assets. They also developed the company's website and handled all print and digital development. The project was complex, involving engagement with three distinct markets. The metrics centered around uptake, brand awareness, and placement for these segments. The client was impressed with Raak's work and the way they approached the project, leading to a successful rebranding and a continued partnership.

In another project, Raak Creative worked with a hardware supplier to create online and offline collateral for marketing and campaigns. The company was expanding and needed to develop a standard online shop for fully assembled modular kitchens. Raak provided web development services, from website wireframing and design to implementation. They also assisted the company with brand development promotion. The project, which started in Feb 2017, is still ongoing. The company invested approximately $100,000 in Raak's services.

Raak Creative also worked with McKean McGregor, a real estate and livestock agency, to tap into the residential property market. The company needed a classy, long-lasting brand that would stand out in the market. Raak developed a deep understanding of the business and created a brand that the company highly values. They ensured consistency across all collateral and helped design the look of the brand. The company has spent between $60,000–$70,000 on Raak's services since they began working together in June 2014. The engagement continues to grow stronger over time.