R2integrated

R2integrated partnered with a for-profit education company specializing in healthcare to develop a proactive social media strategy. The company did not have a clear understanding of its audience sentiment across its three brands, and R2i was tasked with conducting comprehensive research, benchmarking audience sentiment, and developing a content strategy. The project involved two consultants from R2i, with a team of five or six people for the initial research and strategy development phase. The project, which started in July 2012 and completed in September of the same year, cost between $15,000 to $20,000 for the initial research and strategy development, with an ongoing monthly cost of $8,000 for content development and listing.

In another project, R2i worked with a trade organization representing around 1100 biotech and pharmaceutical companies to support their digital and social strategy. The key focus was the BIO International Convention, a key revenue generator for the organization. R2i helped the organization develop their digital real estates, including Facebook, LinkedIn, and Twitter. They also conducted research to understand the different personas using LinkedIn and advised on content development and channel selection. The project started in 2009 and has grown by around 20% each year, with between five and eight key consultants from R2i involved.

R2i also partnered with a Maryland-based credit union to develop a formal digital strategy to target a younger, tech-savvy demographic. The focus was on social media, pay-per-click, and search engine optimization. R2i set up social recommendations, aligned the structure with the content production calendar, and developed a search marketing strategy focusing on Google pay-per-click campaigns. They also assisted in developing social posts for Facebook and Twitter and recommended content types. The project cost between $50,000 to $100,000 and is an ongoing relationship.