Pyxis Agency

Pyxis Agency was hired by a SaaS startup that specializes in HR and payroll solutions, to conduct market research and develop an integrated marketing strategy. The Director of Marketing sought to understand which verticals would be most profitable for targeting. Pyxis Agency performed extensive market research using industry listening tools, interviews, and secondary research to gain insights into the needs and aspirations of HR professionals in various industries. Based on their findings, Pyxis Agency identified the industries where HR professionals stood to gain the most from the client's solution, thereby informing the client's marketing and account-based strategies. They also designed an integrated marketing strategy that included thought-leadership PR, content marketing, and social media, all of which were informed by the insights gained from their research. The client chose Pyxis Agency based on their budget-friendly pricing, a referral, and alignment with company values. The project was executed by a team of 2-5 Pyxis Agency employees.