PXLCHIC

PXLCHIC was engaged by Solé, a unisex street-style footwear company, to take on their branding, web design, and email marketing. The founder of Solé found PXLCHIC via Clutch Site and chose them due to their geographical proximity, cultural fit, and aligned company values. Trust in the company was established early on when PXLCHIC successfully understood and executed the logo design, encouraging the expansion of their role in the project.

With only a single team member from PXLCHIC assigned to this project, the scope still expanded from merely designing a logo to a full brand and web design, as well as email marketing strategy. This expansion occurred due to the exceptional understanding of the footwear brand's vision by the PXLCHIC designer. The online store and the new logo ended up perfectly matching each other in terms of design and branding sentiment.

Upon completion, the work resulted in a highly cohesive brand image and a successful email marketing strategy, which was unexpected but beneficial for Solé's business. The founder of Solé was not only pleased with the synergy among all aspects of the project but also noted that the email marketing greatly enhanced their business strategy. Consequently, Solé gave PXLCHIC a high recommendation, concluding the project to be a triumphant collaboration.