PUREi

PUREi partnered with Bison Gear & Engineering, a company that manufactures electric motors, gear motors, and reducers. The partnership began with a project to create a new print catalog for Bison's entire product line around 2004 or 2005. PUREi successfully rebranded and repurposed many of Bison's products, using innovative 3D renderings to highlight the products in the catalog. The format of the catalog has remained the same since then, with periodic refreshes. The company was so impressed with PUREi's work on the catalog that they entrusted them with the task of revamping their corporate e-commerce website. PUREi improved the shopping cart and site navigation, making it easier for customers and distributors to select the right product for their needs. They also provided 360-degree views of all the images on the site. In addition, PUREi created a corporate video for Bison's 50th anniversary, which included testimonials from executives of Bison's major customers. The partnership between Bison and PUREi, which has seen an investment of around $250,000, continues to this day, with PUREi providing ongoing support and updates for Bison's website.