Punchy

Punchy was hired by a SaaS technology company specializing in golf courses for a rebranding project. The company was in the process of merging three separate entities, each with its own unique branding and messaging. Punchy was tasked with developing a new, unified messaging framework that would be easily understood by customers and prospects. Once the framework was established, Punchy created all the web copy for the new website, as well as additional copy for sales materials, presentations, and social media. The company's team worked closely with Emma from Punchy, and they considered her a part of their team. The project was successful, with the new messaging framework being used across all marketing materials.

Punchy was also engaged by a social enterprise called Juvo360 to help articulate their mission and elevate the conversation about their services. Juvo360, a mobile app that identifies and shares local work opportunities and affordable housing options, found it difficult to clearly express their value proposition due to their extensive knowledge and experience in their space. Emma from Punchy conducted comprehensive research and held in-depth conversations with the Juvo360 team to understand their values and business. Within a week, she had created content that was clear, consistent, and concise. Punchy also assisted in articulating the company's mission, vision, and process to investors. The project, which began in late 2018, was successful, and Juvo360 continually consults with Emma on topics such as presentations, communications, and branding.