Pulse Advertising

Pulse Advertising collaborated with Airbnb, a global travel platform, to promote lesser-known tourism destinations in Italy and Greece. The company was hired due to its affordable pricing, the fitting of its culture with Airbnb's, and the overall value it offered. A team of two to five employees worked on three projects: Wine Routes and Rome Jubilee in Italy, and Lycabettus restoration in Athens, Greece.

The scope of the task was extensive, encompassing the full lifecycle of the campaigns. This included campaign strategy and media planning, audience targeting, creative and content adaptation for social channels, and paid media activation. Pulse Advertising also offered ongoing optimisation, as well as performance reporting and insights. The operation covered varied objectives and audiences across the two Mediterranean countries.

The partnership with Pulse Advertising efficiently stirred public awareness about Italy's wine regions and lesser-explored areas during Rome's Jubilee. Additionally, it successfully drove attention to the restoration of Lycabettus in Athens, demonstrating Airbnb's involvement in locales frequented by both residents and visitors. Airbnb was highly satisfied with the outcome of all three projects, revealing the efficacy of Pulse Advertising's comprehensive campaign efforts.