Pulp+Wire

Singing Pastures, a craft meat stick company that incorporates grass-fed bone broth and collagen into their products, enlisted the services of Pulp+Wire for a comprehensive rebranding, package redesign, and website revamp. As the CEO and co-founder of Singing Pastures stated, the main objectives were for a complete branding revamp, a fresh package design, and a new website. Pulp+Wire was selected over competitors for their high ratings, good cost value, strong company culture, and significant alignment of company values.

With a team of 6 to 10 employees from Pulp+Wire onboard, they embarked on a year-long collaboration with Singing Pastures. The scope covered a multitude of elements that needed to be carefully considered to achieve a successful end result. By undertaking a thorough competitive analysis against other meat stick brands, Pulp+Wire was able to deliver a comprehensive branding solution. This included a new logo, new brand assets, a complete packaging redesign, and a new, engaging website for Singing Pastures.

The overall feedback and results following the collaboration with Pulp+Wire were overwhelmingly positive. By choosing Pulp+Wire, a firm synonymous with quality, good value, and a strong cultural fit, Singing Pastures was able to reshape its brand's image and reach its marketing goals. The comprehensive rebrand and redesign process, along with the new website and fresh packaging design, established a new, stronger, and competitive presence in the craft meat stick market.