Proximity Lab

Proximity Lab was hired by VSCO, a community-driven platform for photographers, to redesign their marketing website and refine their brand messaging. The team at Proximity Lab, consisting of 2-5 employees, led the creative direction, design production, and web development for the project. They were chosen for their high-quality work, great culture fit, and affordable pricing. The result was a redesigned marketing website that better reflected VSCO's brand and mission.

Intel, a semiconductor design and manufacturing company, engaged Proximity Lab to conduct a competitive analysis of complex software developer tools. The goal was to better understand the user experience of their target persona and evaluate the perceived value and usability. Proximity Lab was chosen for their close geographical location, affordable pricing, and good value for cost. The team conducted in-depth workshops with product owners and stakeholders, developed interview discussion guides, and conducted qualitative user interviews. The insights gained from this research were invaluable in understanding users' beliefs, expectations, needs, pain points, and opportunities.

A leading healthcare organization hired Proximity Lab for product strategy and design for a new platform. Proximity Lab was tasked with understanding the fast-changing healthcare marketplace, evaluating the current technology stack, establishing a product vision and strategy for the next generation platform, and creating a workflow and path forward. The team was chosen for their high ratings, great culture fit, and alignment with company values. The key deliverables included primary and secondary market research, a wireframe of a modernized platform, and product roadmap recommendations. The result was a clear product strategy and vision for the next generation platform.