Propel (Prev. Springwood)

Propel (prev. Springwood) was hired by a consumer-focused food platform to manage and implement growth campaigns and provide data analysis support. The vendor was selected based on recommendations and the understanding they brought to the project. Propel assisted the company in designing email, push, and WhatsApp growth campaigns for various aspects of the application. They also helped set up a data analysis environment to continuously measure growth. The team consisted of three resources - one senior (founder) and two mid-level.

In another project, Propel was hired by Trainman, a train booking app, for retention marketing and increasing Monthly Active Users (MAU), Daily Active Users (DAU), and overall transactions from existing users. The vendor was met at a Webengage event. Propel managed the Webengage platform and performed a 360 strategic approach via campaigns and journeys to increase MAU, DAU, and conversions. The client worked closely with the founder of Propel.

Propel was also engaged by Tradesmart, a discount stock broking firm, for marketing automation, event segmentation and setup, and business strategy. The vendor was found on Upwork and selected due to their high ratings. The scope of work included implementing and optimizing marketing automation tools within MoEngage, conducting a thorough analysis of user data to identify key segments, and developing a comprehensive campaign strategy. The primary goal was to increase user retention and engagement across platforms. One employee from Propel was assigned to this project.