Produktiv

Produktiv was hired by MasterHealth, a mobile-first platform in the healthcare sector, to rebrand their business and build a website. The project involved the design of a logo, brand guidelines, a communication strategy, a 12-page website, and custom app and video animations. The aim was to create a brand that appealed to their end users and could scale with the business. A team of seven from Produktiv worked on the project, including a project manager, a developer, a copywriter, an animator, and three designers. The website was built on WordPress with Elementor and optimized for SEO. The client had full access to the staging site before launch and was given a training session on how to update and edit the site after launch.

For Bounce, a social events and payments company, Produktiv was tasked with redesigning and reimagining the platform's UI/UX. The project involved mapping the optimal "happy paths" for the key value driving functions of the platform and reducing any friction along the way. They redesigned both the mobile apps and website. The team from Produktiv supported the client in designing the new product and user testing, which was crucial in understanding the key behaviors of their target market. They also assisted in asset handoff to the client's developers for product development.

Produktiv also worked with the Black Entrepreneurship Alliance, an incubator and accelerator for Black-led companies. The project involved a website refresh, updating branding guidelines, and creating a subway station ad campaign for lead generation. Produktiv was chosen for this project due to their high ratings, great culture fit, good value for cost, and alignment with the client's company values. The scope of work included consultation, project discovery, creative direction, brand concepts and art direction, and website build. The team from Produktiv consisted of 2-5 employees.