Produktiv

Produktiv was hired by MasterHealth, a mobile-first platform for consumer health programs, to rebrand their business and develop a website. The project involved designing a logo, brand guidelines, a communication strategy, a 12-page website, and custom app animations and video animations. Produktiv's team of seven, including a project manager, developer, copywriter, animator, and three designers, worked closely with MasterHealth. The website was built on WordPress with Elementor and was optimized for SEO. The project was successful and resulted in a brand that appeals to the end user and a website that serves as a lead generation tool.

In another project, Produktiv was tasked with redesigning and reimagining the UI/UX of Bounce, a social events and payments company. The team helped in mapping the optimal "happy paths" for the key value-driving functions of the platform and redesigned both the mobile apps and the website. Five members from the Produktiv team worked directly with Bounce. The project resulted in a deeper understanding of the key behaviors of the target market and a smooth handoff of assets to the developers for product development.

Produktiv was also hired by the Black Entrepreneurship Alliance, an incubator and accelerator for Black-led companies, for a website refresh, updating branding guidelines, and a subway station ad campaign for lead generation. Produktiv's team of 2-5 employees facilitated a project discovery, provided creative direction, and developed brand concepts and art direction. They also worked on the information architecture, including site mapping, communication strategy design, web copywriting, HiFi web design, and website building. The project was successful and resulted in a refreshed website, updated branding guidelines, and a successful ad campaign.