Product Forward

Product Forward was hired by OneClickApp, a workforce management software provider for restaurants, to redesign and update the UI/UX of their software. The team from Product Forward, consisting of 2-5 employees, was chosen due to their cultural fit and aligned company values. They were tasked to understand and document the personas and needs of those interacting with the OneClick software. The key deliverables were customer personas, competitive analysis, and Figma design files. The project was deemed successful, with the client acknowledging the team's ability to optimize the software's benefits for customers.

The company also collaborated with Ship.com, a shipping software and service provider for e-commerce retailers. The goal was to completely redesign the post-login portion of the site and improve the customer's user experience and the site's usability. The team from Product Forward was chosen based on their cultural fit, value for cost, and company values. Their scope of work included analyzing the current UI/UX, competitive offerings, proposing recommendations, consulting on best practices, creating several designs, modifying the UI/UX, and design based on business requirements. The project was a success, as evidenced by the client's satisfaction with the final product delivered to their development team.

Lastly, Product Forward worked with a local marketing platform that empowers small to mid-sized community organizations to simplify marketing and automate cross-promotion. The objective was to review and design a product-led onboarding flow to increase user activation. The team was chosen due to their competitive pricing and referral. They provided UX/UI consulting and review, planning and prioritizing future updates, identifying critical areas for improvement, determining impactful enhancements, structuring the update roadmap, and understanding the needs of the users and buyers. The project was successful, with the client appreciating Product Forward's expertise in user psychology, market trends, and competitive analysis.