ProdNovate

ProdNovate was hired by Gallivant, a travel and tours company, to increase their online visibility, enhance customer engagement, and improve conversion rates. The team at ProdNovate, consisting of 2-5 employees, implemented a comprehensive digital marketing strategy including SEO optimization, content marketing, email marketing, paid advertising, website design and optimization, and analytics and reporting. They conducted a thorough audit of Gallivant's website, implemented on-page and off-page SEO strategies, and optimized website content to enhance search engine rankings and increase organic traffic. They also developed a content marketing plan tailored to Gallivant's target audience and created engaging blog posts, articles, and travel guides. In addition, they designed and implemented an email marketing strategy, developed and managed PPC advertising campaigns, and redesigned Gallivant's website to enhance user experience. They also set up and configured Google Analytics to monitor website performance. The results were detailed monthly reports on key metrics, including traffic, engagement, and conversion rates, and regular performance reviews to identify opportunities for further optimization. The project was a success, with Gallivant expressing satisfaction with ProdNovate's services, which were both cost-effective and culturally fitting.