Prismic Reflections®

Prismic Reflections completed a UX/UI and branding project for an e-commerce platform. The company, which aims to compete directly against Paytm, sought to create a wallet product targeted at affluent audiences. Prismic Reflections developed the brand name and logo and created a unique user experience. The company's model, similar to FreeCharge, was designed to be scalable at any level, with different businesses coexisting on the platform. The color combination of orange and black was chosen to represent the concept of going beyond boundaries. The project's first phase was completed in August 2016, and the site is still under construction. However, the entertainment and salon modules are live, and the collaboration is ongoing.

Prismic Reflections was hired by a startup offering a personal digital chef service to redesign their product and upgrade the UI. The aim was to create a solution that mimics the experience of communicating with a real-life professional chef. Prismic Reflections is currently designing the cooking instructions site, implementing a meal calendar planning tool, a shopping list function, and social media integrations. The project is ongoing, with three designers assigned to work on the platform.

Prismic Reflections provided UI/UX design and information architecture services for a startup building software as a service (SaaS) for cloud costs. The goal was to build an enterprise-class website frontend that is easy to use and a marketing website for the product. The project started with a series of discovery meetings, followed by the development of low-fi wireframes. Once the workflows were finalized, these were converted to HTML. The marketing website had a similar workflow, with a focus on the discovery of items and visuals. The team composition included a UX information architect, two UX designers, an HTML designer, and representatives from accounts and marketing.