Principle Co, Ltd.
visit site- $5,000+
- 50 - 249 employees
- Chiyoda City, Japan
Principle Co, Ltd is a data analytics consulting firm based in Chiyoda-ku, Japan, with an office in Chuo-ku, Japan. The firm, founded in 2011, has a team of less than ten that provides BI & big data consulting & SI, digital strategy, PPC, SEO, and social media marketing services. Principle Co, Ltd serves enterprise and smaller-sized companies in various industries that include advertising & marketing, automotive, and business services.
Client Insights
Industry Expertise
20%
20%
20%
10%
10%
10%
10%
Client Size Distribution
Small Business (<$10M) 10%
Midmarket ($10M - $1B) 60%
Enterprise (>$1B) 30%
Common Project Size
$10K-$49K 2 projects
$50K-$199K 2 projects
<$10K 1 project
Clients
- Samsung
Highlights from Recent Projects
Principle Co, Ltd. provided consulting services to a WiFi hotspot rental company looking to expand its reach in the North American market. The company, a major player in Asia, sought Principle's expertise in identifying suitable payment systems and operating affiliate networks. Principle also assisted with Google listing advertising and website analysis. The collaboration led to a significant increase in orders, from virtually none to about 80 per month. The client appreciated Principle's ability to communicate in Japanese and their understanding of the U.S. market, which contributed to the successful redesign of the company's website.
For a pack and ship franchisor, Principle Co, Ltd. created a dashboard that integrates with the client's POS system and provides valuable insights for Google Ads campaigns. The tool, designed for non-marketing savvy franchise owners, is able to track leads and phone calls generated from PPC campaigns each month, along with cost per click and cost per lead data. This has enabled franchisees to ascertain their return on investment. The client invested between $25,000 and $50,000 in this ongoing engagement, which began in February 2019.
Principle Co, Ltd. was hired by a global e-commerce business to develop a marketing strategy. The company was venturing into unexplored channels and needed to ensure all activities were tracked and attributed before making significant investments. Principle conducted a thorough analysis of the company's existing marketing tools, set up reporting layers, and introduced attribution methodologies. The engagement, which ran from July to August 2019, cost between $10,000 and $25,000. The client commended Principle's domain expertise in analytics and attribution which proved instrumental in the project's success.