Principia Analytics
visit site- $10,000+
- 2 - 9 employees
- Denver, CO
Principia Analytics is a conversion optimization company. Based in Denver, Colorado, their small team offers conversion optimization, BI & big data consulting & SI, digital strategy, and marketing strategy. The agency was founded in 2017.
Client Insights
Industry Expertise
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Client Size Distribution
Small Business (<$10M) 17%
Midmarket ($10M - $1B) 50%
Enterprise (>$1B) 33%
Common Project Size
$200K-$999K 1 project
Clients
- Greyhound
Highlights from Recent Projects
Principia Analytics was engaged by Lamark Media, a full-service marketing agency, to address the challenge of attributing the impact of various media platforms on their clients' customers. Principia provided a platform that tagged all media with impressions and click tags, allowing Lamark to see all media results in one place. This also included incrementality and causal attribution reports, which helped identify the channels, audiences, and keywords truly impacting customer decision-making. The platform's data collection capabilities allowed for strategy optimization, leading to more efficient use of marketing resources. Lamark invested close to $200,000 in this ongoing relationship with Principia, which began in March 2019. The success of the initial project led to onboarding additional clients. Lamark's primary contact at Principia is Fred, the Director of Analytics.