Primer Grey

Primer Grey was hired by a luxury vacation home company to develop its brand and website. The company, Niku House, was particularly impressed by the creativity of Primer Grey's ideas during the naming process, which stood out from other groups they had considered. The project started with questionnaires and presentations during the naming and branding phase, followed by the design of two different logos. After the branding phase, Primer Grey began working on the website. The client was satisfied with the results, praising the team's helpfulness in creating the logo design and naming options.

In another project, Primer Grey worked with Hospitality Department, a restaurant group, to provide branding and graphic design services for their restaurant concepts. The project involved a discovery phase, a naming exercise, and the development of a preliminary brand identity package that included logos, color schemes, and menu design options. Primer Grey also coordinated with other vendors for the design of all branded collaterals for the restaurants. The client appreciated Primer Grey's competitive pricing, thoroughness in their responses, and their experience with past restaurant projects. The project was completed within the agreed timeline and budget.

Primer Grey was also engaged by a culinary-inspired company to design their brand identity and develop their website. Despite the clients having a solid idea of what they wanted, they lacked experience in creating a brand identity and a website, and thus sought Primer Grey's expertise. The project involved the creation of seven different logos and color palette proposals, as well as the design and development of the company's website. The clients were impressed with Primer Grey's portfolio and found their price point to be good compared to other firms they had contacted. The project was completed within the agreed timeframe and budget.