Primer Grey

Primer Grey was hired by a luxury vacation home company to develop their brand name and identity, which became Niku House. The company appreciated the creativity and energy that Primer Grey brought to the project, particularly in the challenging task of coming up with a suitable name. Following the naming and branding phase, Primer Grey designed a website that linked to the company's rental listings. Four members of the Primer Grey team were involved in the project and were instrumental in creating the logo design and discovering the meaning of Niku.

Primer Grey worked with a culinary-inspired company to create a brand identity and develop a website. The company had a clear vision of what they wanted and provided Primer Grey with a detailed document outlining their ideas. Primer Grey responded by providing seven different logos and color palette proposals for the company to choose from. They also designed and developed a website that aligned with the new brand identity. The company was impressed with Primer Grey's portfolio and felt that they offered good value for their price.

A restaurant group, Hospitality Department, engaged Primer Grey for branding and graphic design for their restaurant concepts: Point Seven, Coral Omakase, and Bento. Primer Grey conducted a thorough discovery phase, asking detailed questions to understand the group's brand identity, clientele, and market position. They then went on a naming exercise for the three concepts and developed a preliminary brand identity package, including logos, color schemes, and menu design options. Primer Grey also designed all branded collaterals for the restaurants and coordinated with other vendors. The restaurant group found Primer Grey's pricing competitive and were particularly impressed with their past restaurant projects.