Pricewise

Pricewise undertook a CRM Consulting and Digital Strategy project for a consumer electronics retailer in Slovakia and Czech Republic. The retailer sought to overhaul their loyalty club marketing communications, which had been launched in 1999. Pricewise was tasked with segmentation, data analysis, and individual marketing communication based on previous purchases. They began by clearing the retailer's database, then moved on to segmentation and special marketing communications. The system they put in place recognizes past purchases to supply customers with relevant offers. The retailer reported satisfaction with Pricewise's services, citing their assistance in big data customer analytics, measuring financial impacts, supporting direct campaign creation, and providing technical support.

In another project, Pricewise provided Direct Marketing and Analytics for Medusa Group, a gastronomic group with over 40 restaurants, clubs, and cafes in Slovakia, Czech Republic, and Vienna. Pricewise was engaged to assist with the Medusa Card loyalty program, providing analytics support and consultation. They helped devise the program benefits and rules and have since been instrumental in targeting and customizing monthly campaigns. Pricewise also managed newsletters and added automation features. The client lauded Pricewise for their contribution to directly targeting campaigns, measuring financial impact, analyzing customer data, and co-creating direct campaigns.