Pretty Lethal Studio

Pretty Lethal Studio was hired by a mobile wood-fired pizza company to create a marketable brand within a short timeline. The studio was involved in numerous phone discussions with the client to map out important aspects of the business and how they wanted their brand to be perceived. They provided different color scheme options and created three different brand identities and business names for the client to choose from. Once the name and identity were settled, they created a logo involving various color combinations and custom lettering. The client was satisfied with the completed branding work and has continued to engage Pretty Lethal Studio for additional projects.

The company also provided branding services and e-commerce development for a health and wellness company. They were initially hired to conduct customer development research but were later tasked with creating a new brand and a single-page e-commerce website. The team created mood boards to decide the theme of the brand, worked on the wordmark, and then the copy of the brand. After the branding was complete, they worked on the visuals of the product and then the website. The client was happy with the results and appreciated the studio's effective team composition and the quality of their work.