Presciant
visit site- $50,000+
- 10 - 49 employees
- New York, NY
Presciant is a branding firm based in New York, New York. The small team provides branding, market research, logo, and graphic design and was founded in 2021.
Client Insights
Industry Expertise
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Client Size Distribution
Small Business (<$10M) 10%
Midmarket ($10M - $1B) 30%
Enterprise (>$1B) 60%
Common Project Size
$50K-$199K 2 projects
Clients
This provider has not added their key clients.
Highlights from Recent Projects
Presciant worked with a chemical manufacturing company to help build and develop their corporate and product brand. The company had recently become independent and needed new positioning, messaging, and advertising. Presciant conducted internal and external research, collecting data to understand the company's aspirations and ambitions, as well as their strengths, weaknesses, and unique characteristics. They then transformed this data into actionable insights, which were used to develop the company's brand messaging, positioning, and corporate narrative. They also helped the company establish a baseline for brand awareness and track their brand reputation. The engagement began in January 2021 and is ongoing, with Presciant continuing to provide messaging research support.
Presciant was hired by Encore, a provider of audio visual, event technology, and production services, to help unify their disparate family of brands and clarify their service offerings. After many acquisitions and years of rapid growth, the company needed to establish a clear brand strategy. Presciant conducted a brand assessment, developed the brand strategy, and created a plan for brand implementation. The process took nine months in total, with the brand strategy completed within three months and creative development within five months. The Presciant team was deeply involved throughout the engagement, conducting stakeholder interviews and leading group input meetings. The project is now complete.
An IT consulting company engaged Presciant to measure the effectiveness of their advertising spend as they began to invest in brand marketing. Presciant conducted market research and branding for the company, starting with a detailed briefing on their needs. They then provided a proposal for a market research study to measure the brand's recognition in the marketplace. The Presciant team, which included the co-founders and a research lead, worked on this project from September to December 2021. The company invested around $150,000 in this project.