PresciaIQ

PresciaIQ was contracted by Loop Consulting Group, a firm that partners with entrepreneurial leaders to drive performance and profitable growth, with the goal of rebuilding and launching a new website reflecting their updated company name and theme. Occupying a geographic proximity to Loop Consulting, PresciaIQ was deemed a fitting choice due to their sound company values, beneficial cost-value proposition, and positive referrals. In this endeavor, a team of 2-5 employees from PresciaIQ was tasked with executing the project.

PresciaIQ's scope of work included designing, building, and maintaining Loop's digital presence at loopbc.com.au. An evolutionary journey, the engagement began with the initial build of a lovable and unique website. PresciaIQ held volatile brand assets, source files, and logo files on behalf of Loop. The project later included large-scale architectural migration, changing from a single-page React application to a static-rendered Astro platform, creating approximately 3,000 pre-rendered pages to aid discoverability.

Further enhancements by PresciaIQ included implementing Answer Engine Optimisation (AEO) and Search Engine Optimisation (SEO) infrastructures on Loop's website. These digital strategies leveraged JSON-LD structured data schema across various page types, permitted AI crawlers like GPTBot and PerplexityBot through robots.txt, and incorporated canonical tags throughout the site. Additionally, issues with sitemap delivery were rectified through a Vercel redirect, and an Open Graph image was added for consistent social sharing. The contents and UX were also upgraded to facilitate user experience, with restrictive access to insights removed and navigation dropdowns added for services and success stories. PresciaIQ continues to maintain the site as Loop's web partner.