Prequel

Prequel was hired by a global contract manufacturing company to assess and revamp their brand and messaging. The company's goal was to update their logo and project a more personal and approachable image. Prequel was chosen for their engaging, professional, and relatable approach, as well as their impressive client list. The project involved discovery sessions with both internal and external stakeholders to evaluate the company's market position. Prequel provided a new statement and messaging to better convey the company's story and redesigned the logo to align with this new messaging. The project culminated in a complete rebranding of the company, including a full website redesign. The company's team worked exclusively with Mark, the founder of Prequel, throughout the project. The manufacturing firm was impressed with Prequel's accessibility and emphasis on relationships, likening them to a smaller firm.