Praella

Praella was hired by Parlux, a large fragrance company, to develop their first direct-to-consumer website on Shopify. The design was handled by another agency, and Praella was responsible for managing the front- and backend development. The client worked closely with Amer, the CEO and Co-Founder of Praella, KerriAnne, the Director of Client Services, and several team members in India. The partnership, which started in May 2021, is ongoing and the client is satisfied with the work Praella has done.

Praella was contracted by Pillows.com to provide website development and design. The company's website, hosted on Yahoo Small Business, lacked many features available on Shopify, prompting the decision to switch platforms. Praella assisted in the migration of over 10,000 unique items and data, structuring it in a logical and SEO-friendly way to facilitate customer navigation. The company also integrated some of Praella's suggestions based on Shopify's strengths and weaknesses into the design. The project, which cost close to $40,000, began in February 2021 and ended in September 2021. Although the contract has ended, Praella has left the door open for future collaborations.

Wahoo Fitness, a company offering innovative fitness solutions, hired Praella for a complete web design, development, and migration from Hubsoft to Shopify for their B2B site. Praella was selected based on their high ratings, budget-friendly pricing, and good value for cost. The scope of work included designing the new B2B store on Shopify to match the B2C site, exporting data from the previous store not included in the ERP, assisting with data migration, and ensuring desired functionalities were met through Shopify features, custom solutions, and/or 3rd party applications. The client was satisfied with the results and the post-launch support provided by Praella.