Praella

Praella was tasked by Parlux, a large fragrance company, to develop their first direct-to-consumer website. The design was handled by another agency, while Praella managed the front and backend development. The partnership, which began in May 2021, is ongoing. The senior director of e-commerce and digital marketing at Parlux reported a positive experience working with Praella's team, including the CEO, Director of Client Services, and their team in India. The company chose Praella based on a recommendation from Shopify Plus.

In another project, Praella provided website development and design services for Pillows.com. The company, which sells pillows used in hotels, needed to migrate from Yahoo Small Business to Shopify due to the former's lack of features. Praella successfully transitioned over 10,000 unique items and data, structuring them in a logical, SEO-friendly way. They also built a pillow finder and improved the website's design. The CEO of Pillows.com worked with a large team from Praella, including a strategic account manager, a technical developer, and Google experts. The project ran from February to September 2021, with a total investment of around $40,000.

Praella was also hired by UNFORME, an interior design studio and e-commerce site, to develop their website. The goal was to create a top-tier Shopify site with excellent user experience. Praella was chosen for their high recommendation from Shopify, impressive customer service, and competitive pricing. They built the entire Shopify website to match UNFORME's designs, integrated social media apps, and implemented marketing, retargeting, and upselling strategies. The Creative Director of UNFORME commended the project lead, Momo Besic, for his initiative and effective communication with the developers.