Powers Digital Marketing

Powers Digital Marketing was hired by CHIKA Creative, a start-up specializing in developing visual identities, to assist with brand positioning and messaging. Amber Powers, the owner of Powers Digital Marketing, was chosen due to her visibility and expertise in a Women in Marketing group on Facebook. The project began with a 2-hour brand strategy session, discussing the company's goals, ideal clients, mission, and vision. The result was a document outlining CHIKA Creative's brand messaging, pillars, and keywords, as well as website copy and copy for social media posts. The owner of CHIKA Creative was pleased with the outcome and found Amber's expertise invaluable.

In another project, a life coach and owner of a women's wellness company hired Powers Digital Marketing for a social media advertising campaign. Amber was selected due to her previous work with the client and her values and energy levels. The project began with a review of the client's existing advertising efforts, followed by a virtual strategy meeting. Amber provided suggestions for improving the advertising campaign and identified areas where the client was already performing well. She helped clarify the target audience's pain points and offered ideas for repurposing existing content. The client appreciated Amber's specific recommendations and found her feedback constructive and useful.