The Power Agency
visit site- $25,000+
- 50 - 249 employees
- Louisville, KY
Power is an advertising agency headquartered in Lexington, Ky. with a second location in India. The agency was founded in 1976 and now has a team of about 395 employees. Power provides a range of services including advertising, branding, media planning and buying, and graphic design services.
Client Insights
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Clients
- GE Appliances
Highlights from Recent Projects
The Power Agency was engaged by a national manufacturing company to help with their marketing and advertising efforts. The company's communications lead reported that they needed resources to support their marketing and advertising. The Power Agency stepped in to assist with product and service promotions, aiming to generate brand awareness, build interest, and attract potential customers. They worked closely with the company to launch a new jet engine line, conducting a comprehensive campaign to highlight the engine’s benefits. During the course of the engagement, two engines were successfully launched under the Power Agency's guidance.
In addition to creating print advertising assets, the Power Agency initiated a digital effort to target aerospace customers. They designed promotional materials that detailed the engine features, using CGI animation and text. The campaign was developed over several weeks and was advertised for a few months. The Power Agency's CEO served as the main point of contact for the manufacturing company. The engagement began in May 2007 and is still ongoing.