The Power Agency
visit site- $25,000+
- 50 - 249 employees
- Louisville, KY
Power is an advertising agency headquartered in Lexington, Ky. with a second location in India. The agency was founded in 1976 and now has a team of about 395 employees. Power provides a range of services including advertising, branding, media planning and buying, and graphic design services.
Client Insights
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Clients
- GE Appliances
Highlights from Recent Projects
The Power Agency undertook a significant marketing and advertising project for a national manufacturing company. This was focused on the launch of a new jet engine line. The Power Agency developed a comprehensive campaign to highlight the benefits of the new engines, successfully launching two engines throughout the project. In addition to creating traditional print advertising assets, the agency also initiated a digital effort to target aerospace customers. This involved the design of promotional materials that detailed the engine features through CGI animation and text. The campaign was developed over several weeks and ran for a few months. The team, led by the CEO of The Power Agency, demonstrated high levels of professionalism in their work. The project, which started in May 2007, is ongoing. The client was satisfied with the results, noting the effective generation of brand awareness and interest among potential customers.