POPcomms

POPcomms was engaged by a UK-based medical device company to develop a digital sales enablement tool. The company's access to customers had been severely restricted due to the pandemic, necessitating a shift to digital tools for use over video calls. POPcomms implemented the company's content into an interactive application, providing guidance on digital design and screen optimization. The agency also helped the company understand and utilize Showpad, a sales and marketing technology platform, to develop key campaign messages and tools. The project, which involved a team of four people, was completed in just over a month at a cost of between £15,000 and £20,000.

In another project, POPcomms worked with Wienerberger UK, a global leader in construction product solutions, to enhance their Showpad platform. The goal was to improve the selling experience for the sales team and help new users discover the company's products. POPcomms held focus groups with the sales teams to understand their needs and wants from the app. The agency then used this feedback to design and build the app, incorporating interactive tools to visualize products and marketing assets. The project, which involved a team of 5-6 people, was completed over a span of seven months at a cost of around £25,000.