Polything Marketing Consultancy

Polything Marketing Consultancy was hired by The World's Online Festival, an entertainment social networking platform with a primary market in the MENA region. The primary purpose of the collaboration was to grow the user base of the platform. Polything worked closely with the client, devising growth strategies, implementing campaigns, and producing most of the creative content. They also assisted with various marketing tasks at different stages of the marketing funnel. The vendor was chosen based on the founder's extensive knowledge and excellent delivery capabilities, as well as the team's conscientiousness, diligence, and attention to detail.

The project involved identifying the target audience and crafting advertising copy and creative content to appeal to them. Campaigns were run across search and social media, with Instagram and Snapchat proving particularly effective. Polything's creative production was highly successful, and they played a crucial role in organizing the client's entire marketing plan and execution. As a result, the client was able to attract a significant number of new users at a very competitive industry cost. The Polything team working on the project included the strategy director, production management, head of creative production, and a team of creative producers ranging from experienced to junior.