Pollywog

Pollywog successfully completed a brand naming project for TUX Trailers, a company that rents production trailers to the film and TV industry. The owner of TUX Trailers found Pollywog through an online search and chose them due to their high ratings, budget-friendly pricing, and great culture fit. The team at Pollywog guided the owner through the process of naming the new company, providing creative ideas backed by extensive research. The owner appreciated their ability to create a brand story behind each name suggestion.

Pollywog was hired by Discover St. Louis Park, a destination marketing organization, to evaluate the possibility of a new name. The president and CEO of the organization found Pollywog online and selected them for their high ratings, great culture fit, good value for cost, and aligned company values. Pollywog provided a collaborative experience, offering specialized expertise and continuity through all development phases of naming and rebranding. The process, which took approximately 4 to 5 weeks, resulted in a decision to change the organization's name.

Kate Smith Abbott Consulting, a marketing and branding agency, hired Pollywog for the rebranding and repositioning of an existing program. The founder of the consulting firm had worked with Pollywog in the past and decided to hire them again for this project. Pollywog helped refine the messaging to tell a better story about the program's impact on students, their families, and teachers. The project, which cost around $20,000, ran from June to September 2024 and was considered a success.