Pollywog

Pollywog was hired by Discover St. Louis Park, a Destination Marketing Organization, to evaluate the possibility of a new name to stand out in the market and communicate place in the name. Pollywog provided a seamless process that offered specialized expertise and continuity through all development phases, including naming and rebranding. They engaged in an in-depth process of deciding whether to rename or not, followed by a rebrand with the existing name or a new one. The process, which took about 4 to 5 weeks, resulted in a decision to change the name, which was deemed a relatively easy decision to make.

Pollywog was also contracted by a new non-profit designed to support children with disabilities and their families. The non-profit needed help in deciding on a name that would appeal to their target audience. Pollywog took the time to understand the essence of the organization and provided three name delivery meetings, each presenting 3-5 names. They also provided real-time visuals to help the organization narrow down on names that appealed to the group. Eventually, they settled on a name, and Pollywog went above and beyond to work on taglines and brand summaries for the chosen name.

Lastly, Pollywog was hired by TUX Trailers, a company that rents production trailers to the film and TV industry, to come up with a name for the new company. Pollywog guided the owner through the process of naming the new company, gathering the necessary information, and coming up with creative ideas backed by extensive research. The owner of TUX Trailers praised Pollywog for their excellent work and the creativity of their ideas.