The Pollack Group

The Pollack Group was hired by Mike Flaskey Entertainment, Inc. to manage the digital marketing strategy for the first ClubCorp Classic Golf Tournament in Dallas, TX. The agency was responsible for the social media and digital marketing efforts, creating a visual brand aesthetic, social media templates, and a brand voice. They also collaborated with the company's teams, external partners, celebrities, and influencers to create visually engaging content throughout the campaign. The campaign was a success, with the agency effectively using Instagram, Facebook, and Twitter to tell the story of the tournament and reach new audiences.

EXMO.com, a global cryptocurrency exchange, enlisted the services of The Pollack Group to increase company awareness through media publications. The agency pitched comments from the CEO and analysts to journalists from crypto and wide-range media outlets, monitored relevant news, and managed communication between the company and journalists. The team of three from The Pollack Group successfully improved the company's visibility and reputation in the media.

The Pollack Group was hired by Tipico Sportsbook & Online Casino to amplify the company's brand in earned channels, monitor online discussion, and measure the company's performance within the competitive online gaming industry. Despite lacking industry experience, The Pollack Group excelled in learning about the industry and better positioning Tipico. They identified new opportunities for differentiation, such as the creation of "the FairPlay" pledge, and worked with local media outlets to help Tipico gain notoriety. The agency's efforts helped Tipico successfully launch into new territories and enhance its brand and reputation.