pmax Online S.L.
visit site- Undisclosed
- 2 - 9 employees
- Palmanova, Spain
Client Insights
Industry Expertise
30%
20%
20%
15%
15%
Client Size Distribution
Small Business (<$10M) 35%
Midmarket ($10M - $1B) 35%
Enterprise (>$1B) 30%
Common Project Size
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Clients
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Highlights from Recent Projects
Pmax Online S.L. spearheaded a comprehensive digital marketing campaign for a European online retailer specialising in LED lighting and related electrical components. They were hired to achieve several goals, including search engine optimization, increasing AI search visibility especially in GEO, and the management of Google Ads. They were selected due to their high ratings, reasonable costs, and alignment with the company's values. Their team included between two to five employees who ably handled the project.
Their strategy had three integral workstreams running in tandem: SEO, AI search visibility, and Google Ads. For SEO, they undertook a complete technical overhaul of the site, improving on crawl, indexation, Core Web Vitals etc. They also revamped the keywords to match commercial intent and product margin, developed new category-level landing pages, standardised meta titles and descriptions, and set up a calculated off-page programme. In terms of AI search visibility, they hardened Schema markup, set up llms.txt, and made the brand recognisable to various AI engines.
The Google Ads strategy was optimised parallelly to serve as a live A/B test for SEO targeting which involved using conversion data to assess the commercial value of keywords for SEO efforts. The project outcomes were stellar and provided a faster learning cycle. The campaign was a success, with a palpable increase in online visibility, improved relevancy of Google Ads, and an overall uptick in their digital presence. Pmax Online S.L. performed satisfactorily, delivering the project within the client's budget and timeline.