PlanBeyond

PlanBeyond was hired by The Superlative Group, a global leader in naming rights and sponsorship valuation, sales, and consulting, to conduct a market survey at SEA airport. The goal was to understand passenger behavioral affinities for new sponsorship concepts and provide data to support which new concepts were most likely to sell based on passenger interest. PlanBeyond designed and implemented the survey, recruited passengers for the study, and provided a detailed assessment of the data collected. The deliverables included a cross-tabulated spreadsheet breaking down passenger responses by behavioral affinities and demographics and a comprehensive PowerPoint presentation visualizing the passenger response data with recommendations.

The company was also engaged by an integrated marketing and communications consulting agency for brands with entrepreneurial heart to conduct primary market research. The aim was to inform a client's go-to-market plan. PlanBeyond was chosen for their high ratings, great culture fit, good value for cost, and company values alignment. The scope of work included primary research, data analysis, consulting services, and a final report.

In another project, PlanBeyond worked with a manufacturing company providing advanced additive manufacturing and 3D printing services. The company's goals were to understand brand awareness and perceptions, 3D printing behaviors, supplier evaluation factors, and marketing channels. PlanBeyond was selected due to their sound approach, detail-oriented nature, and delivery timeline. The scope of work involved research and analysis of brand awareness and perceptions, 3D printing behaviors, evaluation factors, and marketing channels.