PLAN BE

Plan Be, a marketing and video production company, partnered with a global technology firm to create content that drove brand awareness and consumer interest for a new smartphone product. Instead of regular advertising, Plan Be adopted a pull marketing strategy transforming complex smartphone features into practical tips. Their creative approach produced engaging content to attract audiences organically, and they also designed viral videos leveraging humor and storytelling, all while skillfully managing video production aspects.

One such campaign that Plan Be initiated was an April Fools' video showcasing the smartphone charging a Tesla, a humorous exaggeration highlighting the phone's battery strength. With this campaign, Plan Be successfully generated significant attention and conversation around the brand, distancing from traditional advertising methods. This strategy didn't just rely on humor but capitalized on creativity and engaging storytelling. The Plan Be team, composed of 6-10 employees, undertook video production, including scriptwriting, location selection, makeup, editing, talent scouting, and product study.

The working relationship between the technology company and Plan Be lasted from January 2015 till October 2018. The collaboration was established through an online search, with Plan Be's high ratings, location proximity, competitive pricing, value, and aligned values proving attractive to the tech firm. Their investment in the project fell within the range of $200,000 to $1 million, affirming the substantial scope of the campaign and the depth of the marketing strategy devised by Plan Be.