Pinkston

Pinkston was hired by the personal manager of Steve Forbes to promote Forbes's books, speeches, radio, and TV interviews. Pinkston was responsible for social media marketing as well as media placement and creative work, including drafting op-ed pieces, letters to the editor, tweets, and Facebook posts. They also managed Forbes's personal Facebook and Twitter accounts. The manager had a previous relationship with two of Pinkston's principals and was confident in their ability to deliver results in a timely and cost-efficient manner. The project's annual cost exceeded $100,000, but the manager believes the value Pinkston provides is in the low seven figures. This collaboration started in the 1990s and continues to this day.

In another project, a trade association hired Pinkston to increase their president's visibility through media placements, op-ed drafting and placement, and speaking engagements. Later, the project expanded to include the publication and promotion of the CEO's first and second books. The Pinkston team also assisted in establishing and managing the CEO's Twitter feed and provided recommendations for his Facebook page. The association relied heavily on Pinkston's counsel throughout the project. The basic retainer was $20,000 per month for op-ed and speaking engagement work, and the contracts for the book were above $100,000 each. This relationship is ongoing.