Pinkston
visit site- $10,000+
- 10 - 49 employees
- Falls Church, VA
Pinkston Group is a media strategies and PR company based in Alexandria, Va. The company was founded in 2001 and now has a team of 39 that specializes in PR but also offers broadcast video and digital strategy services.
Client Insights
Industry Expertise
20%
20%
15%
15%
10%
10%
10%
Client Size Distribution
Small Business (<$10M) 30%
Midmarket ($10M - $1B) 35%
Enterprise (>$1B) 35%
Common Project Size
This provider does not have any client reviews.
Clients
- AIG
Highlights from Recent Projects
Pinkston was hired by the personal manager of Steve Forbes, who also runs a nonprofit called Americans for Hope, Growth & Opportunity. The company was tasked with promoting Forbes's books, speeches, radio, and TV interviews. Pinkston utilized its media placement services and also undertook creative work which included drafting op-ed, letters to the editor, tweets, and Facebook posts. Pinkston also managed Forbes's personal Facebook and Twitter accounts as well as the social media for Americans for Hope, Growth & Opportunity. The engagement was valued at over $100,000 annually, but the client felt the value provided by Pinkston was in the low seven figures. The relationship between the two parties is ongoing.
Pinkston was also engaged by a trade association seeking to increase executive visibility for its president. The company was tasked with securing high-level media placements, drafting and placing op-eds, and arranging speaking engagements. The scope of the project eventually expanded to include publishing and promoting the CEO's first and second books. Pinkston also managed the CEO's Twitter feed and made recommendations for his Facebook page. The basic retainer for this project was $20,000 per month, with the book contracts valued at over $100,000 each. This is also an ongoing relationship.