PinkPowerCo

PinkPowerCo successfully completed a digital marketing and customer relationship management (CRM) setup for Little Leap, a child development program. The company aimed to attract parents as customers through various digital marketing channels, including social media. PinkPowerCo developed a lead generation strategy through Instagram and Facebook, established the program's branding and positioning, and created targeted social media content. They also implemented a CRM system using HubSpot, which integrated email and WhatsApp for customer outreach and nurturing. The project, which started in October 2020, cost around $5,000 for the initial two months and is still ongoing.

In another project, PinkPowerCo was hired by a printing company to improve their sales and marketing processes. The company was struggling to generate high-quality leads from corporate businesses. PinkPowerCo developed a lead generation process through LinkedIn marketing and cold outreach and implemented HubSpot for marketing automation. They also ran Google and Facebook ad campaigns. The project resulted in increased website traffic and lead generation. The team consisted of two content writers, a designer, a strategist, and a project manager.

PinkPowerCo also managed social media marketing campaigns for a children's clothing company looking to expand in the US market. They created and published ads on Facebook and Instagram using images provided by the company. They also administered, tested, and analyzed the campaigns to improve their performance and investment returns. The project, which started in May 2022, had a budget of around $12,000 to $15,000 and is still ongoing. The team included the CEO, a content creator, and an ads administrator.